Life stuck in habits

Life is constantly changing, so in order to thrive we need to be adaptable. However, many of us are stuck in habits that prevent us from realising our full potential. Things we can change about our lifestyle contribute to poor health, and yet we don’t do much to change them. Common problems people have are: anxiety, social isolation, depression, poor diet, physical inactivity, smoking and alcohol consumption. Therefore we need a guide, a push in the right direction: something that helps us change for the better and to live the life we want to.

Our solution

icons-13Onmi created the Flex program in collaboration with Do Something Different Ltd. Flex is a cloud-based behaviour change service. The program enables you to reach your full potential and achieve a healthier and happier lifestyle. By learning new behaviours – we call it becoming more behaviourally flexible – you have more choice over how you react to different situations. You’ll have more capacity to either cope or take on new challenges. This leaves you less stressed, more effective and open to new adventures.


The program is built on four pillars:

  • Variety– becoming more flexible in everyday life
  • Social Opportunity– getting out there to socialise and meet new people
  • Physical Activity– being physically active for better health.
  • Connection to Environment– engaging with your community and nature

How it worksHowItWorks

Flex sends out personalised Do’s – or micro behaviours – designed to encourage you to step out of your comfort zone and try new behaviours. Each program is personalised and consists of different types of Do’s: Core Do’s and Data Driven Do’s. The Do’s are delivered by message and push notification in the smartphone application Vire. The method is scalable and can be integrated with existing products and services.

CORE DO’s, which address your personality and the factors that often prevent healthy changes.

DATA DRIVEN DO’s, which address your everyday context that traps you in habitual behaviour.


Vire app

The Flex program is delivered through Vire, developed in collaboration with University of Technology Eindhoven. This app visualises your scores in the main variables and provides you with the personalised Do’s.Vire screens iPhone

Do instead of think

The Do Something Different approach is developed through many years of academic research. Unlike most other change courses and self help books, the Do’s don’t try to cram your head full of information. We don’t want you to think. We want you to Do.

With the ToDo program you:

  • feel good about yourself
  • connect with people around you
  • are confident to experience new things
  • create variety and excitement in daily life
  • appreciate the environment you live in